Heat map tools help a UX specialist track user activity on specific pages. With a heat map tool, you can analyze user behavior such as the screen elements they attempt to click on (i.e. links, graphic elements) or the screen areas to which they pay attention (i.e., which elements they point the cursor to without clicking). Furthermore, there are heat map tools that let you see where the user stops scrolling in order for you to understand if your converting areas are being seen.
Heat maps are perfect if you want to understand user behavior, make decisions based on your finding and understand what are your strong attention driven elements on your website. Another benefit would be that they’re great to present to non-technical people. Everybody can understand a heat map, is like watching the weather channel and seeing were are the cold and hot areas on the map.
Here are the top 5 heat map tools I would recommend:
Crazy Egg’s sharp and visual tools help you discover hidden profits based on visitors’ activities, here are they:
Heat map – A picture of where people clicked on your site. This lets you see what’s hot and what’s not, so you can make changes that increase conversions.
Scroll map – The scrollmap shows how far down the page people are scrolling and helps determine where visitors abandon the page.
Overlay – When you look at the overlay report, you’ll be able to see the number of clicks on each element of your page.
Confetti – With confetti you will be able to distinguish all the clicks you get on your site segmented by referral sources, search terms & more.
Clicktale enables businesses to maximize revenue by optimizing the way audiences experience the web and mobile.
Make use of these key features:
True-to-life Recordings — Clicktale’s Session Playback replicates the exact version of HTML as seen by each visitor to your site. This gives you an accurate view of each of your visitors’ online experience.
Visual Heatmaps — Analyze different versions of the page and uncover how visitor behavior is influenced revealing the reasons why one version performed better than another.
Mouseflow is a session replay and heatmap tool that shows how visitors click, move, scroll, browse, and pay attention on websites.
You can sort/filter by location, language, IP address, page count, duration, browser, operating system, platform, traffic source, visitor type (first time/returning), screen resolution, pages viewed, custom variables/tags, and much more
Heatmap.me is one of the simplest to use heatmap analytics tool in the market. Unlike some tools in this list, Heatmap.me offers real time heatmaps.
You can see how users are interacting with your site live.
Hotjar is a new powerful tool that reveals the online behaviour and voice of your users. By combining both A) Analysis and B) Feedback tools, Hotjar gives you the ‘big picture’ of how to improve your site’s user experience and performance (conversion rates).
The Analysis tools allow you to measure and observe user behaviour (what users do) while the Feedback tools allow you to hear what your users have to say (Voice of User / Customer).