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Conversion rate optimization services
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What is conversion rate optimziation?
Conversion Rate Optimization is the method of using analytics and user feedback to improve the performance of your website. Conversion Rate Optimization can be used to improve any metric on your website that’s important to your business–often called key performance indicators (KPIs)–that you’re trying to improve, but it’s often associated with acquiring new customers, registrations, downloads, etc.
Conversion Rate Optimization takes many different forms, based on the KPI you’re trying to improve. Sometimes this involves making your call-to-action more apparent or placing it on a traffic-heavy (but under-optimized) page. At other times this means removing or relocating unnecessarily complicated or time-consuming steps from your conversion funnel, as the added friction can prevent a conversion from ever happening.
5 advantages of conversion rate optimziation
Conversion Rate Optimization (CRO) offers several significant opportunities for your revenue growth business by making a number of changes on valuable pages. It’s not witchcraft or luck, they’re just stintificial data-based approaches, study of user behavior and predictions. Many companies reach conversion rate optimization because these techniques can offer:
- Small investments with long-term positive resultsAfter investing in conversion rate optimization, you will have positive long-term results. These results mean more sales and unlimited leads.
- Easy evaluationYou can easily measure the effectiveness of optimized pages in various tools or even Google Analytics. This allows you to discover new opportunities for improvement.
- Quick resultsFrom our experience, you can recover your conversion rate optimization investment in the first 3-5 months. However, this also depends on the initial state of your site and the purpose of the project.
- Multiple effectsIn the short term, you will see sales increases after changes to the site’s valuable pages. In the long run you will notice the recurrence of sales.
- Unparalleled flexibilityWith a proper conversion rate optimization strategy, you do not have to completely redesign the site as many agencies ask for in the contract. In some cases a minor change can have a huge impact.
What do we offer if you choose conversion rate optimization?
- Detailed analysisOur specialists will analyze Google Analytics data, set heat maps, check user behavior, and find issues that prevent goals from being met.
- Recommendations for improving UX / UIWe will explain the issues that prevent visitors from buying on your business website and we will specify a series of recommendations for improvement.
- A/B TestingWe will make some variations to test the proposed improvements and together with Google Analytics we will determine which page elements streamlined the flow to meet the goals.
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